Need a similar system in your business?

Where every project starts

Whatever's actually broken — performance, SEO, marketing, the way accounting data moves, or how support tickets get handled — the first step is the same. Before anything gets built, I map how the process runs right now: who touches it, where it slows down, what the numbers actually say. That's point A, and it's where the real scope of the work gets decided, not guessed at.

The framework

A process only gets automated after it's been through this — building a system on top of something nobody's actually validated just makes the mess run faster.

1. 1

   Observe — Map how the process runs today — who touches it, where it slows down, what the numbers say.

2. 2

   Hypothesize — Form a specific idea about what's actually causing the slowdown.

3. 3

   Challenge — Stress-test that idea against the real data, not assumptions.

4. 4

   Test — Try the fix on a small, contained slice of the process.

5. 5

   Conclude — Read the result plainly, whichever way it goes.

6. 6

   Decide — Commit to automating it, adjusting it, or leaving it alone.

7. 7

   Implement — Build the system your team can actually run.

What that's looked like

For a tax firm's application season, fixing the funnel first took organic traffic from 10K to 20K monthly visitors in six months and lifted conversion 50%. Automating the intake afterward removed about €2,000/month of manual data entry. More of what this looks like across accounting, e-commerce, and support is in the case studies.