Ever played Tetris? Companies are like Tetris players. We’re constantly trying to fit new shapes into our existing game. New clients, new tools, new processes… They all arrive unexpectedly.
At first, everything seems to fit. The lines build up neatly. It even feels elegant. Then, an awkward shape appears. You put it somewhere it doesn’t quite belong. It looks a bit crooked, but the game continues.
More normal shapes cover the mess. From the outside, things look fine again. This is exactly how processes build up in companies. Another employee, another approval step, a new workaround. Each time, we try to place the new piece in the best available spot, not the perfect one. “It works, so why break it?” We’ve all heard it.
Over the years, the system starts looking normal from the inside. But only because layer after layer has been placed on top of older, strange decisions. The missing piece isn’t another shape. It’s a fresh look at the board.
Historical logic eventually stops being useful logic. That’s when growth starts to slow. Remember Tetris when you see a strange process. We’re all playing the game. We just need to hit the reset button.
Three nearby posts worth opening next.
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Automation ideas always sound simple at first. The real work starts when the business, the tools, and the constraints force the solution into something stranger but more real.
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Before hiring or automating, map the process first. That is how you see what is repeated, what wastes founder time, and what the business is actually ready to change.
If you have a manual workflow between tools, I can help map the logic, design the system, and automate it in a way your team can actually use.
