I love horror movies and thrillers. And for a long time I could not figure out why Disney animated films are harder to watch.

Then it clicked.

Disney hits something real.

When Mufasa dies, it is not about a lion. It is about something of yours.

You want to look away.

The triggers there are genuine, alive, close to home.

Horror films have triggers too.

But they are mechanical.

You know it is a show.

Your nervous energy latches on, and at the same time you are watching yourself react from the outside.

It is fascinating that it gets to you at all.

That is why I do not look away.

How this shows up in writing

When I write posts, I deliberately break the structure.

Wrong construction, live digressions, a human voice.

The highest compliment for me is when an AI reads a series of my posts and says: this is definitely a human.

But here is the question I keep asking myself.

What if I am wrong?

The uncomfortable possibility

If you look at engagement metrics, maybe nobody actually needs your personal story.

Pick an interesting topic, break it into points, someone finds it useful, saves it, drops a comment, shares it.

Clean mechanics.

It works.

So 2026 raises an interesting question:

Write human posts, or mechanically hook people with interesting topics?

What actually performs better?

Good reason for a test.

What do you think?